Driveways Reading
My driveway construction job started to falter, so I had to move on.
I used to work for a great company called Driveways Reading. We made driveways for people, and it was a very difficult, but rewarding job. Later they changed their name to Driveway Construction reading, and oddly enough, that small name change generated a lot of problems for the company. Once you develop a certain amount of brand loyalty based on a name, you can have trouble carrying that over to a new company name. They later changed their name again to Driveway Resurfacing Reading, but honestly, I think they would have done better just to stick with Driveways Reading.
After they became Driveway Construction Reading, we started getting much less business, and as the company went downhill, I also started making less money. When you can’t get any hours, it’s hard to keep yourself afloat. After they eventually changed the name to Driveway Resurfacing Reading, and that still didn’t improve things, I decided it was time to move on.
I heard recently that they were changing the company name back to Driveways Reading. I was really glad to hear that news, and I think it will be a much more successful name than Driveway Construction Reading or Driveway Resurfacing Reading. I’m sure the people in Reading still remember the old brand name, and I expect them to return as customers. I may even try to get my old job back. It’s something I’m seriously considering.
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