Driveway Construction Reading
My old company changed it’s name, and it caused them a lot of trouble.
There was a time when I worked for this really amazing company called Driveways Reading. We were a driveway construction company handling the area of reading. We always got way more business than any of our competition, but eventually we decided to change the name of the place. We changed it to Driveway Construction Reading, and business suddenly plummeted. After that, we made a last ditch attempt to get our customers back by changing it to Driveway Resurfacing Reading, but it didn’t work. I think the better option would have been changing it all the way back to Driveways Reading, but the owner was a little stubborn, and he was sure that he could find a better name.
It’s odd how much brand loyalty can stem from the name of your business. When we were called Driveways Reading, we had a bit of a reputation around the Reading area, and when we changed the name to Driveway Construction Reading, the people in the area suddenly didn’t know who we were anymore. The change to Driveway Resurfacing Reading made no difference whatsoever, and that’s to be expected since it didn’t address the initial problem.
The whole fiasco with Driveways Reading is kind of a cautionary tale for other business owners. You have to be careful when it come to brand loyalty. If he hadn’t changed the name to Driveway Construction Reading, and then Driveway Resurfacing Reading, he would probably still be thriving.
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